Andreas Welsch defines and executes SAP’s strategy of embedding intelligent automation into end-to-end business processes within SAP S/4HANA. Together with his global team of product managers, he partners with SAP's customers to identify and prove out high-value/high-impact use cases for intelligent automation and helps customers to adopt them. Andreas has been a trusted innovation advisor to C-level executives, senior management, and domain experts across lines of business and industries.Throughout the past 19 years in the software industry, Andreas has held several roles spanning solution management for machine learning, corporate strategy and M&A, board office staff, new business incubation, and IT project management. Andreas holds an MBA from Europäische Fernhochschule Hamburg and a Bachelor’s degree in Computer Science from Wilhelm Büchner Hochschule in Germany. In addition, he is currently a PhD candidate at TU Darmstadt, researching how businesses can evolve their business processes through AI-based information systems.